DMT101
Digital Marketing Training
This course aims at enabling the student understand the fundamentals of digital marketing. This course covers all major topics such as various digital marketing channels, tools and techniques used by businesses, how to identify the best marketing strategy, how to implement digital marketing techniques for lead generation and how to increase conversion rate.
In this course you will learn:
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Course Goal
- Understand and learn the most common digital marketing tools and techniques used today
- To determine the best channel suitable for your digital marketing needs.
- To capacitate the learner analyse the digital marketing channels’ performance
- To understand and develop a digital marketing plan based on prioritized business needs
Audience
- All
Exam/Certificate
- Formal final exam (timed and graded, with sample exams)
- Successful completion of client's whole project under guidance
Certificate of Completion (more certification info)
Lesson Plan
| Lesson | Description | Preview |
| 1 | Overview of Digital Marketing | Why Digital Marketing? , Potential applications of Digital Marketing, Challenges in Digital Marketing, Basic Digital Marketing Modules |
| 2 | Content Marketing | Tools and techniques used for Content Marketing. |
| 3 | Video Marketing | Tools and techniques used for Video Marketing |
| 4 | Online display advertising | Tools and techniques used for Online Display Marketing |
| 5 | WhatsApp Marketing | Tools and techniques used for WhatsApp Marketing |
| 6 | SMS marketing | Techniques used for SMS Marketing |
| 7 | Email marketing | Tools and techniques used for Email Marketing |
| 8 | Affiliate Marketing | Tools and techniques used for Affiliate Marketing, Challenges in Affiliate Marketing, Case Study |
| 9 | Mobile Marketing | Tools and techniques used for Mobile Marketing |
| 10 | Social Media Marketing | Tools and techniques used for Social Media Marketing |
| 11 | Marketing Automation | Tools and techniques used for Marketing Automation |
| 12 | Google Analytics | Relevance of Google Analytics, Tools and techniques used, Challenges in using Google Analytics, Case study and demonstration |
| 13 | Google search engine console | |
| 14 | Local SEO | |
| 15 | SEO & SE marketing | |
| 16 | YouTube SEO & Ad sense | |
| 17 | App store Optimization | |
| 18 | Social media Optimization | |
| 19 | Re-marketing & Conversion | |
| 20 | Online reputation management | |
| 21 | Lead generation through Digital Marketing |
Career Paths
This training course is included in the following SAP Career Paths:
Instructor
1370 Reviews
12980 Students
124 Courses
Melbourne, AU
This training modules were developed by the EITSAA Management Instructor Team. We're passionate about creating the best possible training courses for you and constantly look for ways to make your training more fun and engaging.
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Full Package 4 Training Courses (Digital Marketing, Website Desigining, SEO, ERP and SAP fundamentals)
$1899
Or enrol to this individual training course for
$750 ($525)
Use 30% Copoun Code ETD5623 while registeration
$1899
Or enrol to this individual training course for
Use 30% Copoun Code ETD5623 while registeration
Student Feedback
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Average Rating
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Full Package 4 Training Courses (Digital Marketing, Website Desigining, SEO, ERP and SAP fundamentals)
$1899
Or enrol to this individual training course for
$750 ($525)
Use 30% Copoun Code ETD5623 while registeration
$1899
Or enrol to this individual training course for
Use 30% Copoun Code ETD5623 while registeration
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Great user-friendly lessons, conveniently accessible 5 minutes away from Adelaide City Center and effective webinars on request.
-Colin C.
-Colin C.
Controller
John - EITSAA Digital Products
John - EITSAA Digital Products
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